Hello, world!
Even though most of us know, and even understand that the current way of marketing and consumerism isn't working, neither is it in any way sustainable nor ethical, we still continue to buy the sales, throw away what we don't use (enough) and eventually work our asses of in order to sustain this lifestyle.
It's not just our fault. Big companies are doing everything in their power to keep you more engaged, make you buy more, or want to forget the horror stories their employees are working under. Just because they're really good at achieving their goal. Doesn't mean it does help you achieve your goal.
The problem with these companies and their methods is the fact that they are just plain right effective. Yes, people are scrolling on their phones for 4 hours a day. Yes, generations have been smoking cigarettes as a means to be more healthy. And yes, you are wearing shoes that are destroying your feet, back and all round posture.
For me, there is nothing left but to try to do my part. In a search to make it all a bit more human again.
Connect
- subscribe to the mailing list
- for businesses
- my current readings
Shout-outs
Some of my favorite brands and projects
For more, see my current stack, or check out my side project kaizenware.org
Understand that everything on this site is a search for better alternatives, it's the journey that makes it so special. Not the destination. If you agree, and want to follow me on my journey. You can subscribe here. If you don't, let's have a chat. I'd like to hear your point of view.
Juul Mous